At Be the Page SEO, we’re not just watching the shift from old-school Google search to AI Overviews (AIOs) and AI search; we’re helping our clients lead it. We’ve shared how to optimize for AI for a long time, but we don’t just ‘talk the talk’—we walk the walk.

We’ve already helped brands like Emerald Luxury Transportation and Lisa Wray with their AI search visibility—oh, and Be the Page SEO has our own AI snippets too!

Be the Page SEO Clients Featured in AI Overviews

If you’ve been with Be the Page SEO for a while, then you know we don’t gatekeep, and we’ve been sharing how to rank for AI for a long time. Generative Engine Optimization, or GEO, is another part of SEO, and it’s here to stay. No matter how much we like or dislike AI, we have to adapt—and if you’re not already, well, it’s past time to jump on that.

We’re obsessed with helping clients show in AI Overviews—and we know what we’re talking about because we see the results for the brands, services, and creators we work with.

Be the Page SEO – Leading by Example

Search for “Be the Page SEO” on Google and you’ll see us right in the AI Overview, with a breakdown of our services and what we do. We practice what we preach, and our own site is proof that AI Overview SEO works when you focus on entity optimization and authoritative content.

Emerald Luxury Transportation – Service-Based Success

Emerald Luxury Transportation now appears in AI Overviews after optimizing content on their website, updating page titles, and other efforts, as well as having two new blogs show in AIO less than 48 hours after publication for high-value queries like “Car Service for CMA Fest” and “Airport Transportation for CMAs Nashville.”

Our strategies made sure their services were clearly defined, locally optimized, and cited as a top option for event transportation—right where customers are looking to book.

Lisa Wray – Content & Partnership Power

As part of the partnership with Little Red Writing, Be the Page SEO oversees SEO and website development efforts. As a result of this, we were able to update the content and improve website optimization, which resulted in Lisa Wray showing in AIOs.

Why AI Overviews Are Changing SEO

AI Overviews (AIOs) are the new way of answering search queries: instead of just showing a list of links, search engines like Google and Bing provide AI summaries of the best answers from across the web, with links to those sources.

These AI-generated summaries now appear for over half of all tracked searches and sit right at the top of the results page—above traditional links, featured snippets, and even local map packs.

Here’s why that matters for your business:

• Prime Visibility: When your brand is cited in an AIO, you’re front and center when users want answers—before they scroll, before they click, before they even see ads.
• Authority & Trust: Being referenced in an AIO positions you as the go-to expert, building instant credibility.
• Voice Search & New Behaviors: AIOs are also a key resource for voice assistants and conversational queries, so optimizing for them means you’re ready for how people search, whether that’s on their phone or PC, with Siri, or an AI search engine like Perplexity.
• Google AI Overview Ads: AI search engines like Perplexity have had ads for some time, so it was no surprise that Google just rolled out ads in AI Overviews for desktop searches. The ads appear above and below the AIOs, giving your brand even more ways to connect with searchers at the exact moment they’re ready to take action.

How We Optimize for AI Overviews (and Why It’s Different Than Old-School SEO)

If you want your brand, service, or product to show up in AI Overviews, you can’t just stuff in a few keywords or write generic answers—or get AI to write the content for you and expect it to rank (insert groan here). 

Search engines—the OGs like Google and Bing, and the new kids, ChatGPT and Perplexity—use AI, and they are too smart to be played anymore.

AI content (the copy-and-paste variety) can get your website deindexed quicker than snot, and half of internet users in 2024 were able to tell if content was written by AI, so it would not be surprising if that number has increased to a majority. Users and AI want to know that you are the best of the best in your industry—not just that you can use AI.

Here’s what you need to know to find AI snippet success for your brand:

• Write for Humans First: Human-focused content is the foundation of any successful content writing. We always start by thinking about who the demographic is, what that audience wants to know, what questions they’re asking, and how we can genuinely help them. Personas are a great resource for this. Content needs to be useful, reliable, and written in a way that feels natural and relatable, not robotic or keyword-stuffed.
• Use Long-Tail Keywords: AI Overviews love long-tail keywords, conversational search queries. We target the kinds of questions and phrases your audience is actually typing or speaking into Google, not just the obvious head terms (high-volume).
• Entity SEO: We build out your brand as an entity, connecting your business, products, and expertise to the bigger picture Google’s AI is mapping entity SEO. It’s not just about keywords anymore; it’s about making sure Google understands who you are, what you do, and how you’re connected to the topics people care about.
• Centerpiece Annotation: Every piece of content we create—whether it’s a blog, a service page, or your homepage—starts with a clear, concise centerpiece annotation. Think of this as your “elevator pitch” at the top of the page: it tells both Google and your visitors exactly what the page is about, right up front. This helps Google’s AI understand and index your content more accurately and can boost your chances of being pulled into AI Overviews.
• Structure for AI and Humans: Sure, we use bullet points, headings, and clear formatting (because AI Overviews love that), but only when it makes sense for real readers. The goal is to make your content scannable, helpful, and easy to digest—never forced or like you’re working off a checklist.
• Stay Authentic and Up-to-Date: We keep content fresh, trustworthy, and aligned with the brand’s real expertise. Google’s AI is always changing, and so are we.
• Track and Adapt: We don’t just set it and forget it. We regularly check which pages and topics are showing in AI Overviews, so we can double down on what’s working and pivot when Google updates the playing field.

In short: If you want to know how to rank in AI Overviews, how to optimize for AI Overviews, or how to show in AI Overviews, it’s all about human-focused, entity-driven, and strategically structured content—no matter what type of page you’re creating.

Have questions or want to get your brand in AIOs? Reach out and let’s schedule your free consultation.