Have you ever seen a green checkmark next to a business name in Google search results? That’s the Google Guaranteed badge. It’s like a stamp of approval from Google that says, “Hey, this business is trustworthy!”

What is Google Guaranteed?

Google Guaranteed is a special program that helps local businesses stand out and get at the top of the SERPs (Search Results Pages), even at the top of your local map pack! 

When a business is Google Guaranteed, it means Google has checked them out and believes they’ll do a good job. If a customer isn’t happy with the work, Google might even give them their money back (up to $2,000).

What Businesses Qualify for Google Guaranteed?

Example business types eligible for Google Guaranteed:

• Plumbers
• Electricians
• HVAC technicians
• Locksmiths
• Garage door services
• Carpet cleaning services
• Appliance repair services
• Pest control services
• Moving companies
• Roofers

How to Get the Google Guaranteed Checkmark

Getting that green checkmark isn’t easy, but it’s worth it. Here’s what you need to do:

1. Sign up for Google Local Services Ads
2. Pass background checks
3. Show proof of insurance and licenses
4. Get good reviews from customers

It takes some time and effort, but once you’re approved, you’ll get that shiny green badge.

Does Google Guaranteed Cost Money?

Good news! Getting Google Guaranteed doesn’t cost extra money. You only pay when someone contacts you through your Local Services Ad. But remember, you’ll need to pay for those ads to be eligible for the program.

Is Google Guaranteed Legit?

Absolutely! Google Guaranteed is a real program created by Google. It helps customers find trustworthy businesses and gives businesses a way to show they’re reliable.

What About Google Screened?

Google Screened is like a cousin to Google Guaranteed. It’s for professional service businesses like lawyers or financial planners.

The specific requirements for Google Screened vary by industry. For example, lawyers undergo license verification but not separate background checks, as state licensing already includes this. Financial planners, on the other hand, must pass business-level and business-owner background checks, as well as individual license and background checks for each professional.

Businesses That Qualify for Google Screened

Example business types eligible for Google Screened:

• Lawyers
• Financial planners
• Real estate agents
• Child care providers
• Preschool services
• Home services (select verticals)
• Auto care providers (select verticals)
• Beauty service providers
• Wellness providers

What is the Process for Google Screened?

Process for getting Google Screened is similar to that of Google Guaranteed:

1. Sign up for Local Services Ads
2. Complete the verification process, which may include:
   • License checks
   • Background checks (for some business types)
   • Insurance verification (for some business types)
3. Pass Google’s screening process
4. Display the Google Screened badge on Local Services listings

Is Google Screened Worth It?

If you’re a professional service provider, Google Screened can be very helpful, especially in a competitive local market. It shows potential clients that you’re trustworthy and have been checked out by Google, giving you the edge over competitors.

Does Google Screened Cost Money?

Like Google Guaranteed, there’s no extra fee for the Google Screened badge itself. You’ll only pay for the Local Services Ads you run.

Google Guaranteed vs. Google Screened

The main difference between Google Guaranteed and Google Screened is the type of businesses they’re for. Where Google Guaranteed is for home service businesses (like plumbers or electricians), Google Screened is for professional service businesses (like lawyers or accountants).

Another big difference is that Google Screened doesn’t offer the money-back guarantee to customers.

Should You Get Google Guaranteed or Google Screened for Your Business?

Both Google Guaranteed and Google Screened are great ways for businesses to build trust with customers. They show that you’re serious about your work and that Google has vetted your business and has determined that you are trustworthy enough to give the Google seal of approval. While it takes some effort to get approved, the benefits can be huge for local businesses looking to stand out in search results.

Remember, whether you’re Google Guaranteed or Google Screened, the most important thing is to keep providing helpful, user focused content and great service to your customers. That’s what will keep them coming back and recommending you to others!