Writing website content and building an SEO content strategy can seem overwhelming, but you don’t need to be a tech expert or a professional writer to get started. Here’s a straightforward, no-jargon guide to help you create content that brings your business in front of the right people online.

SEO Content Strategy Starts with Understanding Your Audience

Start by thinking about your ideal customers, your target demographic. Who are they? What questions do they ask? What problems are they trying to solve? The more you know about your audience, the easier it is to create content that connects with them.

Pro Tip: Picture your best customer and write down the top questions they ask. These can become topics for your website.

Finding the Right Keywords (and Understanding Intent)

Keywords are the words and phrases people type into search engines when looking for products or services like yours. But it’s not just about the words—it’s about understanding why someone is searching. Are they looking to buy, to learn, or to compare? This is called keyword intent, and it’s a crucial part of your strategy.

• Make a list of topics related to your business.
• Use Google’s autocomplete to see what real people are searching for.
• Tools like Google’s Keyword Planner and Google Trends can help, but don’t overthink it—start with what you know your customers care about

Still not sure where to start? No worries, check out our blog: How to Research Keywords for SEO.

Planning Your SEO Content Strategy with Entity SEO in Mind

Modern SEO isn’t just about keywords—it’s about topics and entities. Entities are people, places, things, or concepts that search engines recognize and connect together. Writing content that clearly explains what your business does, where you’re located, and who you serve helps search engines understand and recommend your site.

• Focus on the main topics (entities) your business is about.
• Use related terms and answer common questions in your content.
• Keep your content to one topic (centerpiece annotation). 

Pro Tip: To make sure you’re checking off Entity SEO efforts, use your target term in your headers where appropriate. This integrates the term in your content without keyword stuffing your content. 

SEO Content Strategy Priority One – Writing for People First (and How AI Fits In)

Write naturally, use headings, and break up your content with bullet points or lists. Don’t worry about stuffing keywords—search engines (and your customers) prefer clear, helpful information. 

If you’re using AI tools to help with writing, make sure you’re using them the right way—fact checking, aligning content with your brand’s voice and tone, and avoiding AI terms like, “In today’s digital landscape.”

Optimizing for Local Searches

If your business serves a specific area, mention your city or region in your content. This helps local customers find you. Also, make sure your contact info is easy to find and matches your Google Business Profile. This is also a factor for NAP (name, address, phone number). 

Using Internal Linking

Linking between pages on your own website helps both users and search engines find related information. For example, if you mention a service, link to your service page. If you reference a blog topic you’ve covered before, link to that post. This creates a web of helpful content and keeps visitors engaged.

Plus, it helps increase your CTR (click-thru-rate) and Dwell Time.

Adding Images, Infographics, and Visuals

Visuals make your content more engaging and easier to understand. Use images, infographics, or even short videos to explain complex ideas or showcase your work. Make sure to add descriptive alt text to images so search engines (and people using screen readers) know what they’re about and how they relate to the content on the page.

Tracking Your Progress

Free tools like Google Analytics and Google Search Console show you which pages get the most visits and what people are searching for. Use this info to guide your future content and make improvements.

Building an SEO content strategy doesn’t have to be complicated. Focus on being helpful, keep your content organized, and update it regularly. Over time, your website will become a powerful tool for attracting the right customers to your business.