We see ads for cheap websites everywhere. “Get a website for $599!” Or “Get a high-quality website, only $799!” But what is ‘high-quality, ’ and what are you really paying for at those prices? I can’t tell you what everyone does but I can tell you what my clients come to me with, and that is cheap, quickly made, non-optimized websites that end up costing a whole lot more in the end than if they’d just done what they should’ve from the beginning: get an SEO friendly website. 

What You Need to Know Highlights

• SEO friendly website development includes SEO in the website build process
• Cheap websites are often not optimized, costing more in the long run
• Optimized websites increase conversions by 25%

What is an SEO Friendly Website?

SEO friendly websites are built with SEO already in consideration from the beginning — not as an afterthought. SEO-friendly websites are thought out with strategy planning, so you do not have to turn around and pay someone to come through and update your website for SEO after you just paid to have the website built. 

For example, with Be the Page SEO, everything is considered:

• Entity SEO
• Generative engine optimization (GEO)
• On-page SEO
• Technical SEO
• Website accessibility
• Optimized content
• Linking structure
• And more!

So, when you get an SEO friendly website, you’re getting a new website that is built with SEO as part of the building process. It’s all one and the same, not a separate effort.

SEO friendly Websites Improve Rank

We know SEO is invaluable to website rank and consumer traffic. With almost 100% of users never scrolling or clicking through the first page of search results, being on page one has never been more vital to your brand’s success. 

Add in AI overviews and AI search engines like Perplexity, and you’re looking at not only the need for SEO but also generative engine optimization (GEO). Even more, there is a need to optimize for Bing, not just Google, considering that search results from AI tools like SearchGPT are 73% similar to Bing results and only 46% to those search results provided by Google. 

SEO Friendly Web Development Boosts Your Website Traffic

Your organic traffic comes from about 58% of monthly visits to your website, so regardless of whether you’re building a website for a new brand or giving your brand a new website, you want to make sure that you’re optimizing to get the most from it. 

Content and SEO Friendly Websites

If you’re writing content and flying by the seat of your pants, you will miss out not only on the terms that matter most to your buyers but also on the terms that will make the most impact on your search traffic. 

Not only are you missing out on valuable terms but also on important long-tail keywords that are important for GEO and search traffic. In fact, long-tail keywords make up 70% of internet searches. 

More than that, your content determines the layout of your website, such as where buttons are placed and where headers and sub-headers should be added. This not only impacts website traffic and searchability but also user experience. 

Lastly, if you or your website builder are using AI to generate content for your website, do yourself a favor and fact-check it. Not only checking that the stats and the information are correct but that the information about your business is correct too. 

You also want to check that the verbiage used is what will connect with your buyers. If you’re trying to connect with the everyday person, you don’t want to use technical, college-level jargon. 

Conversions Increase with SEO Friendly Websites

When websites are optimized for your buyers, not only does that reflect a 25% increase in conversions, but it also means better click-through rates (CTR) and less bounce off your website. 

This is because the visitors who land on your website are there because your product or service is what they were looking for and that was accurately represented on the search results pages. 

Having content that connects with your buyers also encourages them to take other actions, like downloading e-books and signing up for emails, not just making purchases.  

Good User Experience (UX) Starts with SEO Friendly Web Design

First and foremost, you need a mobile responsive website. That’s not an option. It’s a must, with more than 62% of users worldwide using mobile devices to search the internet compared to 36% on desktops. Plus, Google prioritizes mobile-friendly websites so much that their crawler for indexing is mobile-first, no longer crawling for desktop indexing. 

Additionally, a good user experience also reduces bounce rates and increases longer dwell times, which is a signal to Google, Bing, and other search engines that your website is valuable. 

SEO Friendly User Interface (UI) Goes Beyond Looking Good

A good-looking, modern website is, of course, a good thing, but more than that, having relevant images and engaging videos on your landing pages increases conversions by 86%.   

With a clear, intuitive menu and linking structure, you also provide an easy-to-use website that keeps your visitors scrolling through your products and services. When your website is easy to navigate to what they’re looking for, it decreases bounce rate and increases not just your CTR but dwell time as well.

SEO-Friendly Websites – An Investment You Can’t Ignore

Your website is your online storefront. Just like you wouldn’t invest in a building that didn’t have everything you needed to be operational and attract visitors, you wouldn’t want to invest in a website that doesn’t do the same. 

Shop around. Get quotes. Ask what is included in each website build.