All websites, regardless of industry, should meet — at minimum — Level A accessibility standards. Not having a compliant website can put your business at risk for lawsuits.

Learn what website accessibility actually means, what the WCAG guidelines cover, and which free and paid tools can help you evaluate and improve your site.

Note that every industry may have additional requirements beyond federal ADA compliance standards. 

Whether you’re just starting your online business or you’ve been at this a while, this checklist can help make sure you’re checking off all the need-to-do elements for a successful online business.

Lock down who you are as a brand, clarifying your brand’s voice, positioning, audience, and messaging before content or marketing efforts begin. Define how your business should show up online so everything that follows feels aligned and intentional.

Learn how to use Google’s free tool to identify high-intent keywords for Google Ads campaigns. This SOP walks through how to evaluate search volume, competition, cost-per-click, and intent so that you are able to choose terms that drive results instead of wasted spend.

Make sure your creatives are easy to read, and the intent comes through.  Design visuals that support SEO, branding, and engagement.

Learn about sizing, accessibility considerations, file naming, alt text, and layout standards to keep graphics consistent, readable, and aligned with your overall marketing strategy.

Write like a pro creating blog posts that align with keyword research, search intent, and brand voice. This SOP outlines how to organize headings, reinforce entity signals, apply centerpiece annotation, and create content that’s built for both readers and search engines.

A technical walkthrough for setting up multiple Facebook ad accounts under one Business Manager, each connected to separate payment methods.

Build trackable URLs using UTM parameters so you can measure performance from QR code campaigns and other off-site links. This SOP walks through proper tagging structure, naming conventions, and analytics tracking so you can effectively track traffic from off-site efforts.